Privacy Policy

Effective date: November 12, 2026

Overview

This Privacy Policy explains how CYDF Franchise, LLC and its affiliates, including CYDF Foothill LLC ("Clean Your Dirty Face," "we," "us") collects, uses, and shares information when you visit www.cleanyourdirtyface.com (the "Site"), book or manage an appointment or membership, sign up for emails or text messages, or contact us.

Most Clean Your Dirty Face studios are independently owned and operated by franchise owners. When you book or visit a studio, your information is handled by us and by the franchise owner that operates that studio, and this policy applies to both. Our online store at cleanyourdirtyface.shop and our franchise site at cleanyourdirtyfacefranchise.com have their own privacy policies.

By using the Site, you agree to the practices described here.

Information we collect

Information you give us

  • Contact details: name, email address, phone number, and ZIP code, when you use a form on the Site, such as the chat widget, the party request form, or the email signup.
  • Party request details: preferred date, group size, and preferred studio.
  • Messages you send us, including anything you write in a form's free-text field.
  • Photos or testimonials: Reviews, photos, and testimonials you post on Google or Meta may appear on the Site, and those platforms' terms and privacy policies govern what you post there.

Information collected automatically

  • Device and browser information, IP address, pages viewed, links clicked, and the date and time of your visit.
  • Approximate location based on IP address, and the ZIP code or city you enter in the studio finder.
  • Information from cookies, pixels, and similar technologies (see "Cookies and tracking" below).

Information from others

  • The studio you book with and our booking and payment providers may send us booking, membership, and payment-status information so we can run your appointment and account.

The Site is not meant to collect sensitive health information. If you tell a studio about your skin or health during a visit or on an intake form, the studio uses it to provide your service.

Booking and membership information

When you book an appointment, buy a membership, or manage your account, you do so through booking and payment pages run by our booking providers (Mindbody, or BackStage at studios that have moved to it) and their payment processors, such as Stripe. Those pages collect:

  • Your name, email address, and phone number.
  • The studio, service, date, and time you book, and your appointment history.
  • Your membership type, start date, billing status, and any rollover or cancellation activity.
  • Promo codes you use, such as VIRGIN.
  • Payment card information, which is entered directly into the payment processor's secure form. We do not receive or store your payment information on the Site.
  • Any account details you create, such as a login.

We and the studio you book with use this information to confirm and manage your appointments, run your membership and billing, answer your questions, send service messages, and keep records the law requires. The booking and payment providers handle this information on our behalf and under their own privacy policies, which also apply to the pages they run.

Memberships are tied to the studio where you sign up. The studio you join keeps the records for your membership.

Text messages

If you give us your mobile number and agree to receive texts, we may send you text messages.

What we send

  • Appointment reminders and confirmations.
  • Membership notices, such as billing, renewal, and rollover updates.
  • Marketing messages, such as offers and studio news, only if you have agreed to receive them.

Consent. We text you only after you give us your mobile number and agree to receive texts by checking a consent box on our website, booking pages, or in-studio forms, or by texting us first. Consent boxes are never pre-checked. Marketing texts need their own separate consent, and agreeing to marketing texts is not a condition of buying anything. You can stop any of our texts at any time.

How to opt out. Reply STOP to any text to stop receiving messages from that number. Reply HELP for help. After you reply STOP, we will send one final text confirming your opt-out. You can also contact us at privacy@cleanyourdirtyface.com to be removed. Carriers are not liable for delayed or undelivered messages. Our full text messaging terms are in our Terms of Use.

Message frequency and cost. Message frequency varies with your appointments, membership, and the offers you choose to receive. Message and data rates from your carrier may apply.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We share numbers only with the service providers that deliver our texts and run our booking system, and only to send the messages described above. All of the categories of sharing described elsewhere in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

How we use and share information

How we use it

  • To book, confirm, and manage appointments and memberships.
  • To answer your questions and process party, contact, and notify-me requests.
  • To send service messages, and marketing emails or texts if you have agreed.
  • To run, secure, and improve the Site, and to understand which pages and offers work.
  • To measure and run our advertising.
  • To meet legal obligations and enforce our terms.

Who we share it with

  • Franchise owner studios. The studio you book with or ask about receives the information it needs to serve you.
  • Service providers. Companies that host the Site, run booking and payments, send email and text messages, provide analytics, and support our advertising. They may use your information only to perform services for us.
  • Advertising and analytics partners. Through cookies and pixels, as described below.
  • Legal and safety. When required by law, or to protect the rights, safety, or property of our customers, studios, or us.
  • Business transfers. If we merge, are acquired, or sell assets, your information may transfer as part of that deal.

We do not sell your personal information for money, and none of the sharing in this section includes your mobile number or text message consent. Some state laws treat advertising cookies and pixels as "selling" or "sharing" personal information. You can opt out of that use as described under Your choices and privacy rights below.

Cookies and tracking

The Site uses cookies, pixels, and similar tools to keep the Site working, remember your choices, measure traffic, and run and measure ads. These include Google Analytics, Meta Pixel, and other tools.

You can accept or decline non-essential cookies through the banner on the Site, and you can also block cookies in your browser settings. Blocking some cookies can affect how the Site works. Some browsers and devices send a "Global Privacy Control" or similar signal, and we treat that signal as an opt-out of targeted advertising and sharing where the law requires.

Your choices and privacy rights

Marketing choices. Unsubscribe from any marketing email with the link at the bottom of the message. Reply STOP to any marketing text. These choices do not stop service messages about your appointments or membership.

Privacy rights. Depending on where you live (for example California, Colorado, Connecticut, Virginia, and other states), you may have the right to:

  • Know what personal information we collect, use, and share, and get a copy of it.
  • Correct information that is wrong.
  • Delete your personal information, with some exceptions.
  • Opt out of targeted advertising and the sharing of your information for advertising.
  • Limit use of sensitive personal information, where that right applies.
  • Not be treated differently for using these rights.

How to make a request. Email privacy@cleanyourdirtyface.com. We will ask for enough information to confirm it is you, and we will respond within the time the law allows, generally 45 days. You can also ask an authorized agent to make a request for you. If we deny a request, you can appeal by replying to our response, and we will tell you how to contact your state attorney general if you disagree with our decision.

Do Not Sell or Share My Personal Information. To opt out of the sale or sharing of your personal information for targeted advertising, email privacy@cleanyourdirtyface.com with the subject "Do Not Sell or Share."

Security, retention, children, and changes

Security. We use reasonable administrative, technical, and physical safeguards to protect your information. No website or transmission is completely secure, so we cannot guarantee absolute security.

Retention. We keep information for as long as we need it to provide services, keep business and tax records, resolve disputes, and meet legal requirements, then delete or de-identify it.

Children. The Site is for adults and is not directed to children under 13, and we do not knowingly collect personal information from them. Guests under 18 must book with the permission of a parent or guardian. If you believe a child gave us personal information, contact us and we will delete it.

Links to other sites. The Site links to other sites, including our online store and franchise site. Their privacy practices are their own.

Changes. We may update this policy. When we do, we will change the effective date at the top and, for material changes, tell you through the Site or by email.

Contact us

CYDF Franchise, LLC · 1370 S 2100 E, Salt Lake City, UT 84108 · privacy@cleanyourdirtyface.com